The Hippie Blog
Writings From The Author Of The Hippie Dictionary
March 28, 2024
Most TV shows and advertising are digging a deeper, deeper Prejudice against Blacks
First printed in 2023
Subliminal advertising is targeting the Black population and most TV shows and advertising are digging a deeper, deeper prejudice against Blacks. As I have previously said, I was an advertising executive in top-ten ad agencies in LA in the late 1960s and early 1970s. At that time we were just starting to perfect and practice psychological and subliminal advertising techniques. In the 50s and 60s we had started to target young men coming back from the war, with new educations and higher-paid jobs. We portrayed young families with a white working father and white homemaker, she in an apron cooking and cleaning and he sitting in his favorite chair, raising his legs, so she could vacuum under them. Now in the 2020s, we are targeting black males with the same techniques. In many cases he is shown with a white mate, to emphasize the suggestion that if he follows the message of the ad, he might "win" a white woman, just as the the white men in the 50s and 60s were shown that they could "win" a subservient white mate buy buying a product. The other facet to this target is that it often influences people to buy things they can't afford, let alone need the product or service. Remember 2008? Real estate and car loans were given to folks who should have never taken on. Subprime houses were mortgaged and extravagant houses sold to people who could not maintain the payments, and that is why 2008 happened. The secondary effect was that the middle and upper middle-class was affected also because the buying public stopped buying since they didn't have the money. So the capitalist corporations and the want-to-be capitalist middle class suffered as well which led to the spiral down. We are now working on doing the same thing again, because the rich and want to be rich have not learned the lesson. The capitalists, stock market, and loan companies, and insurance companies, and scammers are destroying this country and soon to spread the leprosy to the rest of the world. Anarchy is in our future.
Ok ad agency guys, lets get a lesson in economically successful and socially correct advertising commercials. You should be selling to people who are totally able to, and willing to buy the product.
I first posted the next part of this post over two years ago and it has taken me this long to finally figure it out and write the above post in a concise and rational form.
I used to be an account executive, art director and writer in the advertising industry. I know advertising from the upside down. I know the agencies are trying to identify and target the persons who spend the money or those who make the decisions to spend it. I also know now, from dissecting advertising, I see today, that the industry is also trying to create new clients. I mean they are actually trying to influence people into changing cultural existence into buying new things that they have never before needed or desired. Like convincing Eskimos they need more ice. In this attempt, I see a strange new advertising scenario showing up lately. The advertising industry is now toying with and testing their abilities to influence social and cultural tastes and moralities. You see, corporations and industries are now trying to find or create more people inside the bull’s-eye they have already established. By brain controlling a captured market, they can cut down their time and expenses, thus producing a larger profit in the future. Humans who are too diverse in their personality, creativity or taste are too hard to corral and sell things to. It is expensive for companies to experiment on products, or to search for people who want to buy what they have to sell, so they are trying to morph more people into the middle class, which is an easy market to control. They want to package the economic world. For one thing, the TV advertising industry seems to be promoting mixed couples and trying to homogenize humanity. “Am I a pineapple person now? I’m a pineapple person now!” I heard this said by a Black actor in a pizza commercial recently. In my personal opinion and in my vision of the perfect world, we would all be equal in our moral life even if we were not equal in our social or economic life. But doing this through the buying market will never really succeed. To a large extent that will never happen, because the real leaders of the economic world won’t let it proceed, because then they would lose their ego and status advantage. Morality seems to stop when money is involved. I think the capitalists are too wrapped up in momentary dreams of riches to see the possibilities of problems ahead. Cultural diversity is in our blood and family; it can’t be washed away in thousands of years or with billions of advertising dollars. What the people of the world are going to have to do is to realize that, regardless of our cultural, economic, ethnic, religious and IQ status, we are going to have to come together, or we will all eventually kill one another.
We created the African-American. We white slavers brought them, against their will, to the Western Hemisphere to make money for us. Now, we white bigots are trying to make them disappear. The rich white growers and the poor white crackers are not ashamed of what they did to the Africans they enslaved, but oddly enough these bigots are trying to assert their violent natures to make their own creation go away.
I first printed this next blog posting on April 7, 2021: I hate to have to say this because I have been a civil rights advocate, demonstrator, photographer and writer since the mid-sixties. In high school half of my best friends were African Americans or people of color. But, in my opinion, some of the Black Lives Matter efforts to achieve acceptance and respect are going to make it all worse for African-Americans.
I can see that many black companies and individuals are just using the campaign for their own profit. And this gives the movement a loss of respect. What is happening right now in the media is that it is using Black Lives Matter to promote black and white compatibility, but also, by the way, to make more money for the networks. Now this friendship issue is a good thing, but the way it is being done is making a lot of white nationalists even madder and more dangerous.
When dealing with bigots what you may not know is you are dealing with individuals and large, well-organized hate groups that are still fighting the Civil War. They think they are right and will fight harder to prove it. They use physical power, not rational thought processes, to win points for their ego.
The media is overselling African Americans to the American public by greatly increasing black actors in TV commercials and showing many more mixed couples. This trend is pissing off a percentage of very bigoted white people who are violently opposed to integration. It is even beginning to annoy many whites who before had always been tolerant.
The networks are also adding more and more black-related TV shows; I think it is almost two to one more new black shows. It is getting to be very difficult to be a white advertising model or actor in Hollywood. Considering that the African American population in this country represents 30%, something is starting to look suspicious or at least apologetic.
The liberal population considers these media trends to be an effort to make restitution for hundreds of years of slavery, abuse or disregard, but I believe there are much more positive and effective ways to make amends.
There used to be a black man in the bushes, but now there is a black man in the Mercedes, Porsche, or yes, yes, the Lamborghini. A new kind of bigotry has been established; it is jealousy, and it is often more dangerous than cultural bigotry.
A Black Fox “news” commentator said, “People want to get rich, they don’t hate the wealthy, but they mistrust the government.” The government of the USA was created and designed to help its people become self-sufficient and have the prospect of success. It was not designed to make humans greedy and wealthy. The wealthy people don’t want anyone else to get wealthy and compete with them. The Founding Fathers wanted the people to have the freedom to prosper, not to steal from others.